A man fell from a kayak in Tutukaka east of Whangarei at about 5pm this evening.
He was seen struggling in the water and raised a distress flag just south of the North Gable.
Police, and other emergency services were alerted and the man was located in a serious condition and rescued by Coast Guard a short time later.
CPR was carried out, but the man, aged in his 50s sadly died at the scene.
"Police extend their sympathy to his family at this tragic time."