The crash happened on SH30, near Awakeri.
Police have released the name of a man who died after a crash in the Bay of Plenty.
Emergency services were called to a crash between a car and ute on State Highway 30, near Awakeri, on Wednesday morning.
A police spokesperson says the man killed in the crash was Daniel James, a 25-year-old Ohope man.
"Two other people were seriously injured in the crash.
"Enquiries into the circumstances of the crash are ongoing."