UPDATED 12.55PM: The occupants of a car that crashed down a cliff in Waitomo District are out of the car and being attended to by medical personnel.
A rescue helicopter that was en route to the scene has been stood down.
There are no details regarding any injuries as yet.
Emergency services are responding to a crash on Rauparaha Street, Marokopa, in Waitomo District.
Police were notified at around 11.30am that a car had gone off a cliff and travelled some distance.
It is believed that three people are in the car but police will not be able to confirm that, or the nature/extent of any injuries, until a rescue team reaches the car.
More information will be released as soon as it is available.